At the peak of the modern era, a meshing of car culture and the Space Age brought about the gaudy and garnished Googie architecture. "[30] Also, the buildings must appear to defy gravity, as Haskell noted: "...whenever possible, the building must hang from the sky". The hallmarks of Googie architecture include flying saucers, curved domes, upswept roofs, geometric and artist palette shapes, boomerangs and rocket … Designed by Louis Armet and Eldon Davis, kings of roadside architecture, who … However, Googie buildings are deliberately flashy, often with lights that would blink and point. “Also, buildings like IHOPs and Denny’s, especially the older ones, have a lot of Googie characteristics.” Besides architecture, Googie also influenced the fashion and culture of the 1950s and early 1960s. Googie architecture was characterized by a freedom of form, often employing multiple and contrasting materials across diverse structural elements. This modern consumer architecture was based on communication. Pann’s Restaurant. The word Googie comes from Googies, a Los Angeles coffee shop also designed by Lautner. The roof’s large white triangles form an arrow pointing downward, an unconscious comment, perhaps, on the eventual decline of the Googie style. Atomic Age and Googie Architecture. Cantilevered roofs, starbursts, and hard angles are all themes in Googie architecture. The Coffee Pot Restaurant from 1927 is an example of mimetic architecture. The style is related to and sometimes synonymous with … ‘Modern Architecture’ refers to a historic movement that emerged in Europe and later spread to the other parts of the world during early and mid of 20th century which gained its popularity after the world war-II. It is described as modern and futuristic, influenced by the Space Age and the Atomic Age, built on exaggeration and wide-eyed technological optimism. Some examples have been preserved, though, such as the oldest McDonald's stand (located in Downey, California). [20] These developments in consumer-oriented design set the stage for Googie during the 1950s, since during the 1940s World War II and rationing caused a pause of development because of the imposed frugality on the American public. Sweeping canopies, folded eaves, and tapering pylons became hallmarks of the style, alongside towering neon signage that was typically decorated with boomerang or starburst motifs. [37] Since Googie buildings were part of the service industry, most developers did not think they were worth preserving as cultural artifacts. Roofs sloping at an upward angle: This is the one particular element in which arc… Explore. Googie architecture (also known as “populuxe” or “doo-wop”) is a form of novelty architecture and a subdivision of futurist architecture, influenced by car culture and the Space Age and Atomic Age. Graphically, dramatically Googie… at least on the outside. [21] Googie architecture exploited this trend by incorporating energy into its design with elements such as the boomerang, diagonals, atomic bursts and bright colors. Characteristics of Googie include atomic and space age shapes as well as glass used as design, not just to serve a function. Johnie's, which opened in 1955, stopped serving … This was achieved by using bold style choices, including large pylons with elevated signs, bold neon letters and circular pavilions. The word tiki refers to large wood and stone sculptures and carvings found in the Polynesian islands. It evolved out of high-tech architecture, developing many of the same themes and ideas. It was used structurally in place of a pillar or aesthetically as a stylized arrow. What is modern architecture? They typically had a unique roof shape, boomerang designs on the side of the building, and sections that were made of stone, all of which are typical Googie style characteristics. That sounds like some very fancy architecture theory there, but what does it mean in terms of how actual buildings look? It also has abstract and different decorations which are determined by the individual architect. [2] It originated in Southern California with the Streamline Moderne architecture of the 1930s, and was popular nationwide from roughly 1945 to the early 1970s. Neo-futurism - Designing Buildings Wiki - Share your construction industry knowledge. Characteristics. A characteristic element of Googie architecture is the upswept roof. America's interest in spaceflight had a significant influence on the unique style of Googie architecture. The style originated in Los Angeles, first used at a Hollywood coffee shop called Googies. 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