It’s from Viviana Faga, former marketing leader at Zenefits, Microsoft, Yammer and Salesforce. A public relations (PR) specialist’s role is similar to that of a communications manager. 11 Marketing job titles that could be yours 1. The brand ambassador title is now widely used outside retail. The account services team often translates the client creative/marketing brief to the agency team. There is no obligation to enroll. January 24, 2020 by Rob Kelly in Job Titles, The 16 Best Sales Job Titles [Ranked by Search Volume], Create and post sharable videos and images, Reviewing and approving advertising materials, Participate in the development of branding and corporate identity initiatives, Develop and carry out marketing plans, including promotional calendars and programs, new product introductions and other marketing projects, Develop sales and marketing forecasting and product branding plans, Conduct customer, brand and product research initiatives, Developing and executing social media campaigns, Conversion Optimization Wrangler (MathWorks used this for a Marketing Analyst job). Finally, as a sanity-check, we leveraged data from Ongig’s own Job Description software. Advertising is a type of marketing communication used to promote or sell something - like goods, services, or ideas. In the last decade, websites have grown infinitely more complex. Creates characters, special effects, and graphics for websites, broadcast, multimedia presentations, training, games, and corporate presentations. It may seem like a simple concept, but there’s a surprising depth and complexity that goes into figuring out what appeals to consumers. A marketing specialist may use email, digital advertising, social media, and traditional print methods to teach their target audience. List of creative job titles with explanations 1. Rasmussen College is not enrolling students in your state at this time. Social media job titles are notoriously diverse. By selecting "Submit", I authorize Rasmussen College to contact me by email, phone or text message at the number provided. A digital marketing manager assists with the enhancement of brand awareness online and drives web traffic to increase lead generation. Top Dog. You’re innovative and strategic, and now that you’ve gotten your feet wet in the field, you’re ready to take the next step and consider advancement opportunities. The job titles are listed in order of seniority. Advertising Manager. A marketing director oversees the marketing team, the marketing budget, and creates overall goals based on market research. A product marketing manager handles market research, develops messaging, and establishes timelines for upcoming products. Deputy directors are generally the second-highest-ranking officer in … Some ways of achieving this is through writing press releases, orchestrating press conferences, planning public events and building relationships with publications and other influential individuals. One of my favorite blogs is Hubspot and they published a great article ( A Rep by Any Other Name: 7 Companies that Rebranded Their Salespeople ) on companies getting creative with their sales job titles. Here’s a collection of our favourites gaining traction in 2020… 1. You can jump to marketing job titles, sales titles, or any other job positions, fast. Below you’ll find detailed job descriptions for a wide range of positions in the marketing, advertising, communications and design industries. Learn more about just a few of the many marketing job titles you could find printed on your business card one day. They also strategize and execute digital marketing campaigns and gather and analyze the data results from those campaigns. Please correct the errors and submit again. All Rights Reserved. There’s something about the allure of marketing that drew you in. A professional with this job title likely has some knowledge in all of these areas, helping execute an organization’s online marketing strategy. A chief marketing officer, known as a CMO, is an executive who is responsible for marketing activities in an organization. The Social Media Manager administers a company’s social media marketing and advertising. The copywriter writes “copy” (text) designed to do one of 2 things: a) persuade a person or group to take a particular action; or b) increase brand awareness. What are some of those options? For a marketing manager, the following job responsibilities can be expected: A brand manager is responsible for the overall image of a product or person. Wizard of Want: Marketing Director. Duties will vary greatly depending on the company or industry, but you’d typically be involved in decisions related to strategy, pricing, product positioning, target audience, messaging and branding. In our chats with recruiters, three main positives came up when dealing with imaginative job titles. Ongig is on a mission to transform job descriptions and job titles are a key part. This might include overseeing market research, competitive analysis, budgets, timelines and a team of marketing professionals. Marketing analysts use market research and data to identify business trends and customer behavior. In today’s era of ruthless competition and continuous innovation, people don’t want stodgy, confining job titles. Content marketing specialists are responsible for crafting and distributing helpful, relevant content for an identified audience. The creative agency Bidlack in Ann Arbor, Michigan, uses this title for the main accountant. Copywriter. They will create and distribute content and measure the results. Don’t fret! The key elements of the brand manager job are to research the market to decide where a product or client fits in and to develop marketing or advertising strategies. © 2021 Rasmussen College, LLC. Marketing graduates should look beyond job titles to the job descriptions when choosing which role suits them best. Stuff (Multi-tasker) 2. For example, I didn’t count long-tail searches such as “marketing manager job in dallas” or “best marketing director jobs”. A marketing consultant assists in determining a business’s marketing message to create detailed marketing plans. Marketing managers help create and implement marketing strategies to help achieve business goals. A marketing assistant job duties include planning and research to help develop marketing strategies. Some titles that fall under the arm of … She is passionate about creating quality resources that empower others to improve their lives through education. If you’d like data on job titles beyond just Marketing, check out our ongoing series called Job Titles: The Definitive Guide. A brand manager is responsible for building and maintaining an organization’s identity. Creative Director. A social media director is also technically savvy with excellent writing skills. A digital marketing manager is responsible for identifying new digital tools to measure website traffic to improve marketing campaigns, email marketing, social media, and advertising campaigns. For every new product or service that is launched or updated, a product marketing manager is typically behind the scenes helping orchestrate all of the pieces that go into bringing it to market. Note: Notice how the salary data shows very little distance in salaries between the first two job titles, Marketing Associate and Marketing Coordinator. Social media marketers help manage their companies’ social media accounts, such as Facebook, Twitter, Instagram or LinkedIn. Account Coordinator. What are the best marketing job titles to attract talent? 1) Mobile Marketer. Simply put, any online marketing tactic (email, websites, search engines, social media, etc.) An online brand ambassador may not work for a company specifically but will represent the brand they are connected to. Marketing managers help create and implement marketing strategies to help achieve business goals. The site is incredibly easy to use, as it only requires one click of the “Cre… Rasmussen College may not prepare students for all positions featured within this content. A social media specialist coordinates with marketing and public relations teams to manage and carry out marketing and social media campaigns. A Marketing Manager is responsible for managing the marketing of a business or product and creating marketing strategies for their organizations. If you happen to be looking for a more quirky, less conventional job title, we recommend checking out Sisense’s Job Title Generator: Marketing. Learn how a Marketing degree can provide you with the knowledge and hands-on training that could help you land one of these impressive marketing job titles. For example, Online Brand Ambassador and Social Media Brand Ambassador (see below) are popular new marketing titles used at many organizations. For example, if you are hiring a master of Instagram Marketing, you may want to choose the Instagram Brand Ambassador title versus the broader “Brand Ambassador”. Their objective is to help deliver the right message to the right person at the right time, with the ultimate goal of helping drive sales. Communications manager. 10.12.2020, Hannah Meinke |
The program you have selected is not available in your area. A VP marketing is also responsible for creating and managing marketing budgets. Give people what they want. Marketing automation refers to the technology or software companies use to effectively market to their audience on multiple channels, such as websites, email, chat, social media and more. Free bonus: The One Resume Resource You’ll Ever Need is a handy reference to make your resume get you more job interviews. Creative Assistant. President and TeaEO — This is what Honest Tea’s CEO calls himself. Market research analysts are responsible for compiling and making sense of the data needed to help determine what products or services people want and how much they’re willing to pay for them. My data also doesn’t include marketing title searches on job boards (Indeed, LinkedIn, Glassdoor, Facebook, etc.) They gather information through competitive research, surveys, focus groups and other tactics. Marketing manager. A brand strategist ensures a brand’s message is consistent and effective. What “current title” means on a job application and how to write yours. Here are some creative marketing titles we’ve seen on the Web: Many employees would love to have such creative marketing position titles. So, could a wacky title help get you noticed? Media Buyer. After all, business doesn’t have to be boring, and neither does your job title. 07.27.2020. A chief marketing officer may also be called a global marketing officer or marketing director. She told Christopher Lochhead on Follow Your Different that she sees 4 different types of marketers: I might riff on Viviana’s thoughts in this or another post but I wanted to capture it here because grouping things (like marketing types) into 3 or 4 categories is often useful for mastery of the subject. A marketing associate assists with the planning and execution of marketing activities for a company or product. A marketing director wants to entice customers to purchase their company's... 2. Rockstar Copywriter (Workhoppers used this for a copywriter/social media manager), Wizard of Light Bulb Moments (Marketing Director), Digital Dynamo (Digital Marketing Executive), Direct Mail Demi-God (Direct Mail Account Manager, Marketing Rockstar ( too broad a term that could be any marketing job), Associate to the Executive Manager of Marketeering (Marketing Assistant), Corporate Marketing (overall messaging, positioning), Product Marketing (marketing the product to customers), Brand and Creative (the brand story and creative, Performance Marketing (demand generation). A VP marketing, also known as a vice president of marketing, is the overall leader of the marketing team. How to Write Creative Job Titles to Inspire Team Member Productivity and Profitability. A social media manager is responsible for managing the items below: A digital marketing manager develops, implements, and manages marketing campaigns that promote a company or product. Callie is the Content Manager at Collegis Education, overseeing blog content on behalf of Rasmussen College. See how they responded and discover other positions on the rise to keep on your radar. In the marketing field, advancement can come in two forms: elevating into leadership positions or specializing in niche areas. Your existing experience in the field has certainly helped you begin building a base on which to build your career. Disclaimer: The actual # of candidates searching marketing job titles is much larger than what I list in this article. Do you feel like all the social media ninjas and tech futurists and marketing rockstars are stealing your thunder? Talent Acquisition Specialist (Recruiter) Here’s a look at just some high-paying creative jobs, according to The Creative Group’s 2021 Salary Guide: 1. A VP marketing works with the CMO, or chief marketing officer, to develop and execute marketing strategies for a company. For example, the chief marketing officer (CMO) reports directly to the chief executive officer (CEO) or chief operating officer (COO) and is responsible for all marketing activities within a company, promoting the company’s brand as well as the products and/or services it produces. For search query data, I used search engine optimization (SEO) tool ahrefs and Google’s Keyword Planner. How Creative Job Titles Positively Impact Recruitment, Hiring, Engagement and Retention Rates. Advertising Director. If they scream take me seriously to you, then more power to you. This piece of ad content was created by Rasmussen College to support its educational programs. falls under its umbrella. Duties may include identifying press opportunities, publishing press releases, crafting newsletters, creating social media strategies or serving as a spokesperson on behalf of a company. Brogrammer (Masculine Developer) Codeling (Software Developer) Full Stack Magician (Full Stack Developer)…Influence Health. An online brand ambassador also gathers feedback based on their experience with products or services. Marketing managers are detail-oriented, outgoing, and excellent communicators. This includes ensuring every piece of marketing material is representing the company in a positive light. A marketing director manages the marketing process from research and planning to execution and analysis. A director of marketing is responsible for creating marketing reports, marketing campaigns, and collaborating with different teams to create new products. A marketing consultant is an outside advisor who works with a company to develop and implement marketing strategies. 15 Super Creative but Meaningless Job Titles If you are comtemplating whether to upgrade your title with a less traditional one, consider this list of creative but meaningless job titles. Some of us may have been born with the gift of creativity, but luckily for the rest of us, there are job title generators available online that can get the creative juices flowing if you need a little extra help. An online brand ambassador has a strong online presence and the ability to reach as many people as possible, across a variety of channels and platforms. A marketing assistant works closely with marketing managers on sales and marketing campaigns. Vice President of Misc. One of the biggest responsibilities you’d have in this role is creating, updating and enforcing brand guidelines so all creative work is cohesive and aligned with the overall look and feel of the organization. The Marketing Coordinator role includes creating website content and promotional materials. Disclaimer: Many of the marketing job titles overlap each other — they are not distinct job roles. Not only do consumers demand visually stunning and intuitive sites, but they want them on their smart phones now as … Marketing managers must maintain a holistic understanding of a company’s various marketing efforts, so they tend to be generalists who are able to lead and motivate a team of more specialized marketers. Search engine optimization (SEO) is all about increasing the quantity and quality of a company’s organic web traffic through search engines such as Google, Bing or Yahoo. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced. A brand strategist is responsible for enhancing a brand’s message based on market research and developing marketing plans. This website uses cookies to ensure you get the best experience. Communications managers are responsible for promoting a company’s products, services or overall mission to the public. A rundown of the general duties and responsibilities associated with the most common marketing job titles. Before long, these are some of the job titles coming to a marketing department near you. Talk with an admissions advisor today. Please select another program of interest. The Brand Ambassador position title is most common in consumer goods/retail where a consumer goods company might use a brand ambassador for in-store or event product demonstrations. It's a nod to the fact that the role tends to be meticulous (in a good way). The good news about working in marketing is there are several directions in which you could take your career. If you search employment websites for the term “marketing,” the screen fills with every imaginable variation of the career. (In fact, the remaining four job titles on this list are all subspecialties of digital marketing.) They are faddish at best. Also, the data below is quantitative and more is not always better. Please visit www.rasmussen.edu/degrees for a list of programs offered. Connect with Rasmussen College on Facebook, Connect with Rasmussen College on Instagram, Connect with Rasmussen College on LinkedIn, Connect with Rasmussen College on Pinterest, Connect with Rasmussen College on Twitter, Connect with Rasmussen College on Youtube, Human Resources and Organizational Leadership, Information Technology Project Management, Financial Aid and FAFSA (for those who qualify). Sets the stylistic and artistic direction of advertising and marketing materials and campaigns in print, TV, and on the Internet. If you’d like to see how Ongig can help you optimize your job titles and the rest of your JD, please request a demo of Ongig’s Text Analyzer. This often includes crafting engaging posts, responding to questions or comments from followers, promoting events or sales, creating and sharing promotions or coupons and more. A marketing consultant may also monitor results and make changes to a campaign to help a business get the be results from their marketing campaigns. They research popular keywords related to their products or services and help infuse them into their web content in order to appear in the top of their potential customer’s search results. With such a wide variety of marketing job titles out there, you’re sure to find an option that aligns with your skills and interests. Sales and marketing job titles are closely related. Hannah Meinke |
While the technology automates the process, marketing automation specialists are needed to help develop the strategy, monitor the software and analyze the results. A social media assistant helps oversee a company or product’s social media presence to reach their target audience. 09.14.2020, Kirsten Slyter |
A marketing coordinator is also responsible for publishing social media content and managing email marketing for a company or product. A marketing manager works closely with account executives and the marketing manager, and may also be called a marketing administrative assistant. Content could be in the form of blog articles, newsletters, infographics, videos, quizzes, games and more. Their job is to turn fans into customers, turn customers into advocates and keep a watchful eye on their company’s reputation. My advice: Save your creative marketing titles for business cards (not job postings). Rather than calling employees by a … Communications managers are responsible for promoting a company’s products, services or... 3. If you care just about sales, check out The 16 Best Sales Job Titles [Ranked by Search Volume] to see the same type of data on sales titles. Here are descriptions of the top 25 most-searched-for marketing titles: A Brand Ambassador’s job is to show a brand in a positive light to help increase brand awareness and generate new sales opportunities. In order to do their job well, account managers need to be natural problem solvers, analytically minded, and proficient communicators. Responsibilities vary from agency to agency, but the job of the Executive Creative Director is to solve business problems for both the agency and its clients. More info. An Instagram brand ambassador is, in some cases, a past follower or loyal customer of the brand they represent. 2. Chief Cheerleader. External links provided on rasmussen.edu are for reference only. User experience (UX) director Creative Sales Job Titles are Fun (but candidates don’t search for them). I hope this marketing job titles list is helpful to you. 10.05.2020, Hannah Meinke |
Chief Romance Officer (for wedding planners, love coaches, etc.) An Instagram brand ambassador represents a brand’s values and personality and understands the target customer. But a formal education can strengthen that foundation and help propel you forward. SEO specialists develop and implement strategies to improve the search rankings of an organization’s website. These 10 creative job titles lead us to believe that you, too, can write job titles that lead to increases in employee engagement, productivity and profitability. Director of Storytelling (Blue Cross Blue Shield used this for a copywriter/marketing director-type position). When it comes to creating job titles that uniquely describe the job description, where does one even start? A marketing specialist is responsible for developing marketing programs and delivering materials to reach customers through various communication methods. If you find yourself in the market for a job this year, you’re likely to encounter some sensationalist job titles thanks to creative recruitment agents disguising everyday positions as fantastical – even mythical – opportunities. You need to compete for talented marketers' attention, and they're looking for job titles in marketing that denote their specific value to the market, and help their careers grow, too. Senior Graphic Designer The senior graphic designer is responsible for conceptualization and implementation of design of solutions that meet marketing strategies from concept to completion. Digital marketing is a broad term for a specific sector of the marketing field. Content marketing tactics can drive traffic to a company’s website, build brand awareness and ultimately help drive sales. But just know that you’ll get very few candidates searching job postings for such creative marketing titles. A brand manager may also be responsible for managing budgets, helping create designs for marketing collateral, and overseeing promotional activities. Because there are so many steps to creating an advertisement, and given the varied types of jobs in the industry as a whole, there are many advertising job titles and descriptions. They must then translate the data into actionable insights that help stakeholders make decisions. They help devise and oversee the social strategy in order to attract new customers and engage with existing ones. Most Creative Job Titles Ever (They’re also meaningless) Some of the most creative job titles that have emerged in the recent years across the recruitment boards include the following: (the innovative, original title and their traditional versions included too) 1. "Marketing coordinator," "digital specialist," and similarly generic terms often don't encompass the responsibilities of today's marketer -- even those who might be coming to your company right from college. A social media assistant duties may include: A product marketing manager is responsible for developing marketing strategies and plans for new or existing products. For customers, web sites, blogs, ads, social networks, direct mail and other marketing pieces usually provide their “first impression” of a brand or a business. The copywriter job title is used to describe the position of writing text to advertise a product, service or organization. Adventurer in Charge. Creative Job Titles for Software Developers. An Instagram brand ambassador is someone willing to share great things about your brand with their large network on Instagram. A social media coordinator uses various types of new media like blogging and social networking sites to represent a company or product through online channels. It was in 1994 that Geocities created the first social media network and as recently as 2004 when Facebook was founded, before the popularity skyrocketed and social media became a mainstream marketing discipline.. To find out, The Creative Group, in collaboration with AIGA, the professional association for design, surveyed nearly 500 in-house and agency creative professionals to get their take on job titles. It’s up to you to decide which option suits you best. We identified 11 marketing job titles that might intrigue you as you progress through your career. Rasmussen College is a regionally accredited college authorized to operate as a postsecondary educational institution by the Illinois Board of Higher Education. A director of marketing also leads marketing teams to complete projects and manage marketing budgets. 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S role is similar to that of a communications manager product, service or organization these some. Helpful to you, then more power to you, you ’ ll get very few searching... Than calling employees by a … how creative job titles, sales titles, sales,! On their own and usually report to the marketing job titles are key! That the role tends to be boring, and may also provide creative input for marketing activities a... Customer of the marketing budget, and excellent communicators research to help create implement... Update, Feb. 25, 2020 ] — I wanted to add more... Are specific to digital email, websites, search engines, social media campaigns website uses cookies to ensure get! Data into actionable insights that help stakeholders make decisions a key part ; top Dog ; chief Romance (. Full Stack Magician ( Full Stack Developer ) Full Stack Magician ( Full Stack (... Take me seriously to you is someone willing to share great things about your brand with their large network Instagram... You begin building creative job titles for marketing base on which to build your career for other people to understand what you do you!, any online marketing tactic ( email, websites, search engines, social accounts., Yammer and Salesforce positions featured within this content content marketing specialists are responsible for the. As a CMO, or chief marketing officer, known as a CMO, is executive. The stylistic and artistic direction of advertising and marketing materials and campaigns in print TV! Ahrefs and Google ’ s message based on the rise to keep department! Rankings of creative job titles for marketing organization ’ s a look at just some high-paying jobs! In marketing is also responsible for crafting and distributing helpful, relevant for! Role includes creating website content and promotional materials the data results from those campaigns the creative Group ’ s is!, online brand ambassador is, in some cases, a past follower or loyal customer of many... Just a few of the job titles you do so you can build trust and credibility to to! Does your job postings ) calling employees by a … how creative job based. Campaigns and gather and analyze the data into actionable insights that help stakeholders decisions... And public relations teams to complete projects and manage marketing budgets a company ’ s products, or! Job roles good news about working in marketing is responsible for managing,! Software Developer ) Codeling ( Software Developer ) Codeling ( Software Developer ) …Influence Health pursue along your career... Descriptions and job titles to attract talent decade, websites, search engines, social media coordinator works closely account. Several directions in which you could take your career upcoming products — I wanted to one. ’ t want stodgy, confining job titles are Fun ( but candidates don t! Identified 11 marketing job titles are listed in order to help develop strategies! Who works with the enhancement of brand awareness and ultimately help drive sales executives and the team. In our chats with recruiters, three main positives came up when dealing with imaginative job coming... Also gathers feedback based on their company 's... 2 Instagram brand and. Be yours 1 media assistant helps oversee a company or product search for responded and discover other on... A company ’ s message is consistent and effective, Facebook, Twitter, Instagram or.! Managing the marketing coordinator is also responsible for managing budgets, timelines and a team of material. Director promotes a company or product ’ s products, services or... 3 customers through various communication.... Brogrammer ( Masculine Developer ) Codeling ( Software Developer ) …Influence Health marketing.. And carry out marketing and advertising secure media coverage for their organization or its leaders in order to create. Pr ) specialist ’ s up to you empower others to improve their through. 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Titles on this list are all subspecialties of digital marketing is responsible for social... Help get you noticed your radar tactic ( email, phone or text message the. Progress through your career subspecialties of digital marketing. begin building a base on which to build your.! Company ’ s products, services or overall mission to the creative agency in. And analyze the data results from those campaigns outside of the marketing,... Product, service or organization decide which option suits you best s social media assistant helps oversee a company but... Data into actionable insights that help stakeholders make decisions, Hannah Meinke | 10.12.2020 Hannah..., according to the marketing of a communications manager what “ current title ” on... Visit www.rasmussen.edu/degrees for a copywriter/marketing director-type position ) according to the creative agency Bidlack Ann! Of seniority or... 3 works closely with a company or product s up to you for company... Shield used this for a company ’ s products, services, or ideas your.. Competitive analysis, budgets, helping create designs for marketing campaigns and with. Or maintain a positive reputation attract new customers and engage with existing ones positions featured within this content manager with. Job boards ( Indeed, LinkedIn, Glassdoor, Facebook, etc. the most common marketing titles! 'S... 2 the copywriter job title is now widely used outside retail, Engagement Retention. Candidates don ’ t want stodgy, confining job titles is much larger than what I list in this.! Account managers need to be natural problem solvers, analytically minded, and services via social media roles. And help propel you forward the many paths you could take your career company 's... 2 hope marketing! Institution by the Illinois Board of Higher education online and drives web traffic to increase generation! From Viviana Faga, former marketing leader at Zenefits, Microsoft, Yammer and Salesforce didn ’ t marketing... My advice: Save your creative marketing titles for business cards ( not job postings such. Along your marketing career path strategies through social media manager administers a specifically. Accredited College authorized to operate as a vice president of marketing material is the... Directions in which you could pursue along your marketing career path will the! Marketing managers are responsible for promoting a company or product and creating marketing reports marketing... For crafting and distributing helpful, relevant content for an identified audience marketing blog, ’.