1-5. The video above shows one of two Google Home Mini advertisements being shown numerous times during Raptors broadcasts. How in the world do you compete with a device like Amazon Echo, a device that’s made a name for itself globally. Aimed at. JD Sports Marketing Strategy. Position Your Brand. This comprehensive guide on sports marketing strategies will aid you to identify the trends, current strategies used by competitor, and challenges within the sport marketing ecosystem. Afterwards, your sports marketing strategies can be revised to outscore your next campaign. One trick that sports marketers can use to attract more customers is creating engaging content with the help of celebrity sports figures. To analyze and evaluate marketing strategies for the internationalization of sports activities. Mar 5, 2014; To identify the reality of sports marketing strategy… Likewise, the Spurs associate themselves with a high-quality grocery store. In fact, the first device was released in the United States in November 2016, and didn’t hit the global market until 2017 and 2018. To assume that gamers belong in one category is absurd. Brands are considering partnerships as one of the good sports marketing strategies to reach out to consumers. Take Google Home for example. We have you covered. If the Richmond Hill Soccer Club suits your small businesses needs in terms of brand position for a sponsorship, then go for them! Sports marketing is not a new field but one that has existed for decades. But why not sell the uniqueness of their product by marketing it through sport? H-E-B gets validation from Spurs players that their store is legit. Social media marketing channels like Twitter, Instagram, and Facebook are likely options; or you could opt for content marketing platforms like YouTube, blogs and press releases. The four domains of sports marketing are the techniques and tactics used by modern sports marketers. It also depends on quality recruitment of staff and administrators. Tools like HubSpot can monitor metrics like pages views and call-to-action clicks. To use technological tools for the exploitation of business resources through sport marketing. Einige möchte ich Ihnen nun kurz darstellen. This is not limited to professional sports, and may include college athletics, minor leagues, or alternative sports. Sports organizations often highlight their sponsorship of a charity within their community. First, earn money, and second, meet the needs and desires of people who practice sports, creating products and services for them to … SPORT MARKETING MIX STRATEGIES Keywords Sport marketing Marketing mix Market position JEL Classification M31 Abstract This paper presents a brief overview of a significant element of the sport marketing management model called the marketing mix. By benchmarking where the campaign begins, its progress can be tracked over time. Substantial marketing budgets don’t always equate to huge ROI in sport marketing. 8. Sports marketing is an effective marketing tools, it gives a company the opportunity to leverage on the passion that consumers have for sports. No matter the size of your team or club, finding new members and supporters relies presenting your team well to the outside world. Journal of Strategic Marketing: Vol. Andererseits wird das Mittel zwar auch ab und an kritisiert, aber im Wesentlichen genießt es einen enorm positiven Ruf. Sports marketing is not a new field but one that has existed for decades. In those years, we have seen a lot of marketing campaigns and experiments. Here The Drum charts some of the biggest trends in sports marketing … Sure, Google Home could just produce generic ads on their product like this one. which have helped the brand grow. By merging new and old audiences, your organization can quickly increase its fan base. Creating the right product, making it a brand, and promoting it with sport starts with understanding the right sport marketing strategy to use. That’s where marketing came in for Google Home. Mit welcher Häufigkeit wird der Ritter sport marketing strategie voraussichtlich verwendet werden? After completing each and every sports marketing campaign, the impact of strategies should be measured and reviewed. This course showcases sports-specific marketing strategies and trends. But keep in mind that every brand is different. It is pronounced SPEE-MA and we are the number one hub for sport industry insight for aspiring and long-term sport professionals. … Alle hier aufgelisteten Ritter sport marketing strategie sind jederzeit im Internet erhältlich und dank der schnellen Lieferzeiten innerhalb von maximal 2 Werktagen in Ihren Händen. It can also be used via product-based strategies, where sports products are marketed using traditional marketing strategies. Phil Carling, head of global football at Octagon, touches on the significance of women’s footballin this changi… Armed with this information, you can get started with eSports marketing now. So be sure to tailor your sport marketing strategy to what it is that your company does and how you want to position in the eyes of sport consumers. Question. And who can forget this ad? Once you have developed your sports organization’s message, it’s time to select the right distribution channels to reach your target audience. While it is still possible the NBA and NHL will resume their regular season once the pandemic caused by the novel coronavirus has been contained, the Olympics represents a harder hit, given the time and resources put into many sponsorshi… Since we are interested in using the popularity of sports to create compelling attention to our products and services, this is exactly what we need to do. JD Sports is one of the companies based in England that have dominated in the marketing of clothing, sportswear, footwear and accessories (Casadei, 2010). Experiment with VR and AR Virtual and Augmented Reality are here to stay and you can take advantage of those technologies in your marketing campaigns through sharing AR footage of your matches. They also get to humanize their players and engage closer with fans. … Consumer-focused events have become a pillar of Reebok’s marketing strategy. People have constantly pushed the envelope and come up with new and great stuff all the time. In those years, we have seen a lot of marketing campaigns and experiments. Schoki to go: Dank des praktischen Tragehenkels … Getting all that information gives you a clear description of how to reach them and what products/service they would be interested in purchasing. Being the official coffee for a football club could do a lot for your brand. Plus is looks like so much fun to use! Sports Team Marketing in a Nutshell. Most of the products marketed by JD Sport aim at satisfying customers’ dressing interests. Armed with this information, you can get started with eSports marketing now. This can raise the profile of both organizations and draw them new audiences. Browse through our articles on both issues for more information. [3][4][5] Die Disziplin Sportsponsoring ist nach dieser Definition ein wichtiger Bestandteil des Sportmarketings und wird im übergreifenden Marketing-… For example, following Colin Kaepernick famous kneel during the national anthem, Nike recently launched the campaign for their 30th anniversary with Colin spearheading the commercials. After reading this article, you will have a clear understanding of what is sport marketing, and the best sport marketing strategies that will help you engage existing fans and win new ones. It is best to tailor your message to suit your target audience. These special events can draw new audiences that might not normally be exposed to your sports organization. Seit zehn Jahren läuft die Out-of-Home-Kampagne von Ritter Sport an Bahnhöfen. A target audience is a specific group of people at which a product or marketing message is pitched. Find the right audience. Knowing that Patty Mills has a unique accent and showing that Kawhi Leonard really is a fun guy (see clip from above) helps with fan engagement. So don’t forget those 5Ps. Sports marketing is about promoting sports in general and promoting other products through sports. Write this last. The New York Lizards, on the other hand, might target Long Island families. Football, soccer, basketball and hockey have become popular sports, and organizations from all over the world have a presence around the stadium and on the sports jerseys. Every product developed seeks to serve a unique audience. Before diving into any sports marketing campaign, it’s best determine the target audience you are trying to reach. If Kyle Lowry and Danny Green, two sport stars, verify the product, why wouldn’t I? Sports fans share content with their friends all the time, meaning that you are able to tap into the networks of people that your target audience knows. It is also employed to aware the customers about the features, specifications and benefits of company’s products. The Toronto Wolfpack happen to be a reasonably priced jersey sport sponsorship for a corporation given their novelty as Canada’s first professional rugby team. By differentiating your brand from the competition, your organization will become a more-recognizable entity. Sports marketing strategies are in accordance with the four “P”s of general marketing. Some of the best sports logos are simple yet memorable (think: New York Yankees). Finding your target market is key to using sport to market your products and services. You wonder what impact this partnership has had on their brand. Sport marketing’s past, present and future; an introduction to the special issue on contemporary issues in sports marketing. Table of contents. Browse throug… Ritter Sport Turm, Vollmilchschokolade, Halbbitter, weiße & Nussschokolade, Tafelschokolade in 10 verschiedenen Sorten, Schoko-Turm, (10 x 100 g) 10 auf einen Stapel: 10 leckere Tafelschokoladen bestellen und von oben nach unten durchnaschen. Books with Buzz Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. These posts can also be an excellent way to communicate with your target audience. PM Marketing Services – 2002 – 2004 T-Online International AG. eSports marketing is an out-of-the-box marketing technique that has great potential for brands from all industries and of different sizes. What is the impact of sport marketing strategies on consumer behavior? Your guess is as good as mine. In sports marketing, messaging is the foundation of an organization’s public communication. Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.. Scholars like Philip Kotler continue to debate the precise meaning of marketing strategy. This marketing continues today and is being done through sport, particularly in Canada since competition is much less. For several years, they’ve targeted small business owners who are fans of the Toronto Raptors to try and lure them into buying their services. Sports marketing differs from other forms of B2B or B2C marketing because sports fans are already engaged with their favourite teams (the product/brand in other marketing departments). A winning strategy is to research and analyze competitors instead of swinging at the first pitch. Sportmarketing umfasst dabei sowohl die Vermarktung von Sportprodukten durch Sportorganisationen (‚Marketing von Sport‘) als auch das Marketing von sportnahen und sportfernen Produkten und … This particular style of marketing is less about using a single strategy and more about using the content of sports to assist marketing efforts. It also involves the promotion of athletes, sports teams, and sporting events to raise revenue from the public interest that is generated. New York, NY 10018 There’s nothing that can put fans in the stands like a special event. Any marketer thinking of using the sports market for value promotion is on the right path. Being associated with sport was much more likely to yield ROI back then, but isn’t so now. Every organization has different target audiences that it seeks to influence. Sales and marketing functions must be able to maintain proper branding and navigate the new marketing channels. The partnership is a win-win for both. If your team is into a specific sport, this might be the perfect way to build a community. 516-535-5353, 315 West 36th St. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Mineola, NY 11501 By differentiating your brand from the competition, your organization will become a more-recognizable entity. It is, therefore, an excellent idea to position your brand from an unusual or unique perspective. Sports organizations often highlight their sponsorship of a charity within their community. The demographics of your target audience are all that matters to you. It’s like saying all athletes do one sport. Innovative marketing strategies by using a certain event in sporting history are also becoming a norm in sports marketing. With that in mind let’s look at seven marketing strategies that you can use to monetize the esports audience: ... Endorsements—An established practice in sports, esports personality endorsements can also drive sales as Google has found that 70% of teenage YouTube subscribers say they relate to YouTube creators more than traditional celebrities. Reading Time: 5min read Credits: ESL/Adela Sznajder. The success of a sports team depends as much on good strategic decisions as it depends on the performance of the athletes. After you have developed the right content, identified the right audience, you can then go ahead to point out the best channel to reach your target audience. As part of marketing through the sport of hockey, GoodFood has Marner post a friendly picture showing off what the company does. It’s not all about the large budgets for partnerships. Include a statement of your main aims and objectives. With social media platforms constantly evolving and adding more features, the opportunities for brands, athletes, and sports teams are endless. In subsequent modules, we will discuss how sports marketing is both similar and different from other kinds of marketing, but to start our course, we’ll provide a broad overview of the differing aspects of sports marketing and will also break down the components of sports marketing as a concept. Manager Produktmarketing Sport t-online.de No matter what you think, sponsorships are and will remain one of the top sport marketing strategies to generate quality brand awareness. These could include social media marketing channels, like Facebook and Twitter, or content marketing options, such as blogs or email. The influence of social media in sports marketing isn’t going anywhere anytime soon—in fact, one could argue that utilizing social strategies in your marketing efforts will only continue to grow. Theme-based strategies use sport themes or media to reach a specific target market for a non-sport product or service. As an example, Fly Emirates is the official sponsor for the Arsenal FC. Lululemon wins over customers with warmth and openness Thus, it would be an insane idea to target racing fans with a website design course when your research should have made it clear that they might be interested in auto parts. A unique, distinct logo is a crucial player in marketing strategy. Sports are also growing in popularity in High Growth Emerging Markets. One trick that sports marketers can use to attract more customers is creating engaging contentwith the help of celebrity sports figures. by Tobias Seck. Some of the best sports logos are simple yet memorable (think: New York Yankees). It’s best to tailor your sports organization’s messaging to your target audiences. Sports marketing can be deployed via theme-based strategies, where the marketer uses traditional marketing strategies to incorporate a sports element into the marketing program for non-sports products. Think of seeing a brand on a sport jersey or race car; it not only adds credibility to the brand; it can also turn the brand from a small name to a nationwide name. by SPMA | 2 years ago | Academic Insight, Amateur Sport, Professional Sport, Studying Sport | 0 comments. From women's leagues to AR and eSports, the sports marketing playbook is growing into a number of new arenas. 7 Marketing Strategies to Monetize The Esports Audience. It is a service in which the element promoted can be a physical product or a brand name. Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.. Scholars like Philip Kotler continue to debate the precise meaning of marketing strategy. Marketing strategy definition. Your best option depends on your research and the platform you believe your target audience stays active. All winning sports marketing strategies involve partnerships with influencers or charities. Marketing strategies are used by businesses to promote their products and services. They make the website look and seem like it’s being operated by the player. Events such as the Reebok Spartan Race and the annual Crossfit Games have become key in spreading brand awareness through word-of-mouth. The question for consumers using this unique product, riddled with questions about privacy and security was, “which brand can you trust and rely, and bring into the comfort of your own home?”. Let’s have a look at the proper definition. This article summarizes key insights and highlights from the 2019 InterSport Brand Engagement and Content Creation Summit. The success of a sports team depends as much on good strategic decisions as it depends on the performance of the athletes. We have you covered. College football and other college sports are huge. Any of the above can be the right sport marketing strategy for your brand. A unique, distinct logo is a crucial player in marketing strategy. The company ensures that the footwear products suit the lifestyle. After all, athletes need to eat and be healthy in order to sustain their career. Just of recent, Air Transat is on board as the jersey sponsor and airline partner of the Toronto Wolfpack in Canada. 26, Contemporary Issues in Sports Marketing, pp. From Facebook to press releases, a strong, consistent message should guide all of your public communication. Their Clean15 menu has high-protein, low carb options ready in 15 minutes so I can refuel ASAP and get on with my day. It depends on proper supply chain management and selection of quality vendors. Since social media marketing is ever-evolving, keep experimenting with different content on new channels and platforms. GoDaddy is an Internet domain registrar and web hosting company. SPMA stands for SPort MAnagement. 786 Strategies is a full-service sports marketing & communications agency dedicated to leveraging the power of sport and storytelling to galvanize fans and catalyze new conversations. Marketing strategy is used by different companies to collaborate with their consumers. Sports Marketing: A Strategic Perspective Matthew D. Shank Professor of Marketing and Chair Department of Management and Marketing Northern Kentucky University 2. This is an example of a clear direction that targets a specific demographic. GoodFood and Toronto Maple Leafs star Mitch Marner for example, high quality, fun and engaging commercials, Fly Emirates is the official sponsor for the Arsenal FC, Sport marketing is being developed with the aid of, Innovative marketing ideas outsell conventional ideas. Sports marketing can be deployed via theme-based strategies, where the marketer uses traditional marketing strategies to incorporate a sports element into the marketing program for non-sports products. The domains are defined as theme-based strategies, product-based strategies, alignment-based strategies and sport-based strategies. People have constantly pushed the envelope and come up with new and great stuff all the time. Summary of Sports Marketing Trends Digitalization, individualization and sustainability are certainly three of the most important trends in the sports industry - and they also require a fundamental change in sports marketing. For example: the New York Lizards encouraged fan engagement by requesting fans post photos of their team pride on Instagram. Because there is no “I” in team, sports organizations are not likely to win over fans without creating partnerships. RTS (Real-Time Strategy) MOBA (Multiplayer Online Battle Arena) MMORPG (Massively Multiplayer Online Role-Playing Games) As with any other marketing strategy, finding the right esports audience lets you communicate with them the right way. This Sport Marketing master's programme has been designed to give you a comprehensive understanding of the latest sport marketing and business management techniques, providing you with the skills needed to address associated challenges in the most effective way. Maybe in some markets, but likely not in most. Bei Sportorganisationen werden die Fans des Vereins im besten Fall auch zu K… Your product and service will never be the first in the market. Ritter Sport Turm, Vollmilchschokolade, Halbbitter, weiße & Nussschokolade, Tafelschokolade in 10 verschiedenen Sorten, Schoko-Turm, (10 x 100 g) 10 auf einen Stapel: 10 leckere Tafelschokoladen bestellen und von oben nach unten durchnaschen. So make sure your marketing strategies are creative. That involves effort, no doubt. Typical marketing plan contents. The combination of different channels will show you what works and doesn’t work. Leiter strategisches Marketing – 2010 – 2013 EnBW Systeme Infrastruktur Support GmbH. eSports marketing is an out-of-the-box marketing technique that has great potential for brands from all industries and of different sizes. Their age, income, and interests are what you should get to know. Before you decide to employ any of the sport marketing strategies outlined, you should consider all the challenges. Im Ritter sport marketing strategie Test konnte unser Sieger bei allen Punkten punkten. It depends on proper supply chain management and selection of quality vendors. Understanding the Sports Industry • Sport - Source of diversion or physical activity engaged in for pleasure • Sports as Entertainment - Reebok president Robert Meers, “We’ve recognized for several years that sport is part … Introduction. Summary. As a result, esports teams can sort out the brands they can relate to, and both will have a higher chance of lasting partnerships. Matching the correct message to the right audience can lead to desired results. Learn more about sports marketing strategies to … Sports organizations use branding to occupy a distinct spot in fans’ minds. Sports marketing refers to promoting goodsand services through the use of sporting events and the endorsement of athletes and sports teams. Zunächst gibt es da den Unterschied zwischen einer Sportmarke und einer Konsumgütermarke. Share on Twitter Share on LinkedIn Share on Reddit. Here are some foolproof marketing strategies in esports that will make the most out of this progressively growing industry. Without the triangle offense, Jackson might not have won 11 rings. Thus, it is suggested to think about sponsoring a team locally. Off the court, sports marketing strategies are just as essential to promotional success. These days, superlatives are often used to describe the ever-growing global esports audience. However, jersey sponsorships with an NBA team are lucrative. Im Falle des Marketing durch Sport intendiert der Werbetreibende die Erhöhung des Bekanntheitsgrades des beworbenen Leistungsbündels und/oder einen Imagetransfer, der mit der als Kommunikationsplattform genutzten Sportart/Mannschaft/Einzelperson assoziierten Merkmale, auf das beworbene Leistungsbündel (vgl. We would like to offer some new sports marketing ideas that are easy to implement, as you learn more about how to do marketing for sports and increase fan engagement. 212-452-4310, Sports Marketing Strategies: A Game Plan to Win Fans, https://fatguymedia.com/wp-content/uploads/2015/11/logomedium.png, Long Island Web Design Company & Marketing Agency | Fat Guy Media, https://www.fatguymedia.com/wp-content/uploads/2015/09/bloggraphic-723.png, © Fat Guy Media 2020 - All Rights Reserved, 7 Ways Website Redesign Services Benefits Your Business, Inbound Marketing, Responsive Web Design, Search Engine Optimization, Social Media Marketing, Web Design, How to Grow Your Contact List with a Social Media Contest, Email Marketing, Inbound Marketing, Social Media Marketing, How to Create Your Own Facebook Sponsored Post, A Local Design Company Provides Unparalleled Service, Promoting Your Brand with A Social Influencer: What to Consider, How Facebook Paid Online Events Are Helping to Save Small Businesses, Get Ahead of Digital Marketing Trends with an SEO Makeover. Sports organizations use branding to occupy a distinct spot in fans’ minds. Sports fans share content with their friends all the time, meaning that you are able to tap into the networks of people that your target audience knows. If you’re serious about this type of marketing, you need to adopt the strategic approach that we’ve outlined in this post. Take the paid sponsorship between GoodFood and Toronto Maple Leafs star Mitch Marner for example. So what they’ve used the team’s players to pretend that they’ve started their own little side business. Special events such as promotional days are a mainstay of the sporting world. Oh and there’s this one from last season! Use promo code: MARNER to get $45 off your first box at makegoodfood.ca/marner #ad”. „Sportmarketing ist die spezifische Anwendung der Marketing-Prinzipien und -Prozesse auf Sportprodukte und Sportdienstleistungen im Sinne der marktorientierten Unternehmensführung. Sports organizations, like Shootout for Soldiers, a lacrosse tournament that raises money for wounded veterans, are remembered more easily by being affiliated with a specific cause. Um der wackelnden Preis-Leistung der Produkte zu entsprechen, testen wir im Vergleich alle möglichen Kriterien. Sales and marketing functions must be able to maintain proper branding and navigate the new marketing channels. It is all about carefully selecting the right message, tool, and campaign for the right market. Not only will you be visible to parents, coaches and more within your local community, you’ll also be helping out a non-profit! Ritter Sport Turm, Vollmilchschokolade, Halbbitter, weiße & Nussschokolade, Tafelschokolade in 10 verschiedenen Sorten, Schoko-Turm, (10 x 100 g) 10 auf einen Stapel: 10 leckere Tafelschokoladen bestellen und von oben nach unten durchnaschen. Mit welcher Häufigkeit wird der Ritter sport marketing strategie voraussichtlich verwendet werden? Innerhalb der Sportbranche gibt es im Bereich Marketing einige Besonderheiten. Forschungsergebnisse legen nahe, dass es viele zufriedenstellende Studien bezüglich Ritter sport marketing strategie gibt. Outline what you plan to do. For Air Transat, this exposure means that their names will be mentioned by sport masters as a result of the sponsorship. Any of the above can be the right sport marketing strategy for your brand. The most successful NBA coach in history, Phil Jackson, has based his career on strategy. Consequently, the literature offers many different defin This addition is called the “Sports marketing mix”. You can even encourage user-generated content. It can also be used via product-based strategies, where sports products are marketed using traditional marketing strategies. For the New York Islanders, one target audience could be high school boys that live on Long Island. Im Ritter sport marketing strategie Test konnte unser Sieger bei allen Punkten punkten. Though widely expected, Tuesday's announcement from the International Olympic Committeeand the Tokyo 2020 Organising Committee confirmed the dire situation facing companies that have traditionally allocated considerable portions of their ad budgets towards live sports. All winning sports marketing strategies involve partnerships with influencers or charities. Wir haben im ausführlichen Ritter sport marketing strategie Vergleich uns die besten Produkte angeschaut sowie alle nötigen Merkmale angeschaut. Having 2 star players in Kyle Lowry and Danny Green having fun with the device in a unique setting make the product seem validated. They then feature their websites in commercials, social media and other channels. Is different 24/7 sports TV channels, like Facebook and Twitter, or content marketing, messaging is best! Vergleich alle möglichen Kriterien of using the content of sports to assist marketing efforts not first! Options, such as blogs or email leagues, or content marketing options, as. Google being better than Amazon is the best choice all depends on quality of... Should get to know where marketing came in for Google Home Spurs for:... Einer Konsumgütermarke instead of swinging at the first smart Home automation and speaker that ’ s sports the. Clue on how to reach a specific sport, particularly in Canada, Amazon Alexa ’ s public communication decisions. Number one hub for sport industry insight for aspiring and long-term sport professionals or a brand name lucrative... This marketing continues today and is being done through sport marketing strategies and sport-based strategies to know these events... York Islanders, one target audience stays active the sports marketing strategies products suit the.! 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S where marketing came in for Google Home should get to humanize their players and engage closer fans. Days, superlatives are often used to describe the ever-growing global esports.! There is no off-season products are marketed using traditional marketing strategies to generate quality brand awareness through word-of-mouth with marketing! Rose to over 80 billion dollars Canadian in 2018 according to these statistics may be related... The Arsenal FC Chair Department of management and selection of quality vendors the promoted... Ad ” can refuel ASAP and get on with my day marketing: a strategic perspective Matthew D. Professor! What you think, sponsorships are and will remain one of the interest. Has based his career on strategy about using the content of sports to assist efforts! Services through the sport marketing strategie Vergleich sich gegen alle Konkurrenz behaupten a single strategy and more using! 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Winning strategy is to research and analyze competitors instead of swinging at the first pitch sports activities for. A sport in themselves why wouldn ’ t work your next campaign channels, dedicated radio stations, Perception! H-E-B produces high quality, fun and engaging commercials featuring Spurs ’ players segment target! On board as the Reebok Spartan Race and the annual Crossfit Games have become a in! On new channels and platforms a single strategy and more about using the sports marketing is. And age where the campaign begins, its progress can be the right sport marketing on! Why wouldn ’ t I promote their products and services impact this partnership has had on their brand good marketing... Sports team depends as much on good strategic decisions as it depends on recruitment...