The shampoo contains DMDM hydantoin, which is alleged to have caused hair loss and scalp irritation. In November 2020, two class-action lawsuits were filed against Unilever and Conopco for allegedly falsely representing that TRESemmé keratin hair shampoos – including the Smoothing Shampoo and the Smooth Color Shampoo – smooth hair and coat it in keratin without disclosing that ingredients in the shampoos cause hair loss and irritate the scalp. This lawsuit began in late 2020 when a consumer from Illinois filed it alleging that the company itself had violated laws in using such an ingredient without making people aware. We blame bad genes or menopause, stock up on volumizing products, do the flip-over blow-dry and get on with it. 2:13-cv-02213 District Court for the Eastern District of California I've seen this talked about a lot on social media lately but haven't seen it mentioned here, and figured some of you would definitely want to be informed!!! It can cause serious health issues and the use of DMDM hydantoin is under this suit being noted as a very risky and unnecessary ingredient. A consumer has filed a lawsuit against TRESemmé (owned by Unilever) claiming that she experienced hair loss after she started using their Keratin Hair-Smoothing Shampoo. Receive news, updates and the latest ad alerts. Filed by Plaintiff Lainie Cohen, the lawsuit, entitled Lainie Cohen v. Unilever United States Inc., Case No. Now, hair products such as shampoos are synonymous with bathing. NYC hair specialist and restoration surgeon Dr. Robert Dorin reveals 10 typical ingredients that may be at the root of the problem. This suit also notes that Unilever is well aware of the dangers this ingredient can bring and has been aware for a very long time yet continued to choose to add it to their products. At the moment we do not know how many people have ended up with bad reactions to this shampoo but only time will tell how serious the issue is. TRESemmé Keratin Smooth Shampoo: Smooth it or Lose It. |     Legal     DMCA     Privacy. This nourishing shampoo is one of my favorites!! Morales, et al. Cohen also alleges that the labels contain the image of a green leaf. Claim: In late 2020, a consumer in Illinois filed a class action lawsuit against Unilever, alleging the company violated various laws in its use of a particular ingredient in TRESemm\u00e9 shampoos. Samuels. Keep your dark brown hair color warm and bright with our color-protecting conditioner. Hair-Smoothing Products with Formaldehyde. TRESemmé is in a class action lawsuit claiming their product is making consumers hair fall out on top of other health issues. December 18, 2020 by taylorrourke13 Leave a Comment. For all class members including consumers who purchased at least one of the qualifying TRESemme Natural products, then you are eligible for a potential award from the TRESemme Natural Class Action Lawsuit. My hair is already full of moisture right after shampooing, which is amazing. TRESemmé Class Action Lawsuit Claims Shampoo Causes Hair Loss, Scalp Burns . 2:13-cv-05612, in the US District Court for the District of New Jersey, claims the labels on the "TRESemme Naturals" shampoos and conditioners advertise the products as being natural. By Consider The Consumer on December 18, 2020. hello LHC friends! by TINA. Join the conversation about false advertising and deceptive marketing. I personally haven’t and am quite glad about that. Chances are you’ve seen at least one post about this lawsuit somewhere online as it is really gaining momentum. Consumers might imagine that a “smooth” or “smoothing” hair product is gentle and repairing, but the complaint for this class action alleges that the products contain ingredients that “cause[] significant hair loss and/or scalp irritation…” DMDM hydantoin is reportedly used in Unilever products as a preservative and has been for more than a decade. It has been for sometime, honestly. In case you were not aware, formaldehyde is very dangerous especially when absorbed by our skin. The plaintiffs in the lawsuit assert that the “products” falsely indicated that they were natural. Uh Oh! Given formaldehyde is a “well-known human … According to the TRESemmé hair loss class action lawsuit, these adverse experiences can be linked to one concerning ingredient — DMDM hydantoin. Ingredients in Tresemmé Shampoo. In November and December 2020, multiple class-action lawsuits were filed against Unilever and Conopco for allegedly falsely representing that TRESemmé keratin hair shampoos – including the Smoothing Shampoo and the Smooth Color Shampoo – smooth hair and coat it in keratin without disclosing that ingredients in the shampoos cause hair loss and irritate the scalp. ! For some reason, anything listed as perfume or fragrance does not need further explanation of the substance and, although the label claims otherwise, the first two mentioned ingredients after water are ammonium laureth sulfate and ammonium lauryl sulfate. Unilever also agreed to discontinue the sale of the TRESemmé Naturals products. According to the lawsuit, TRESemme falsely labeled some of their hair car products as "TRESemme Naturals" even tho they contain synthetic ingredients. According to ClassAction.Org, this claim covers the TRESemme Keratin Smooth line of shampoos as they seem to include an ingredient that can cause serious scalp irritation as well as a reasonable amount of hair loss. I read quite a bit about this and the ingredient causing the hair loss in their Keratin products being DMDM Hydantoin. My once go-to shampoo and conditioner has been placed on my shit list. So what does this mean for you? Nevertheless, the suit alleges, the defendants have failed to properly warn consumers of the risks associated with using such a strong chemical on their hair and have even gone so far as to claim the TRESemmé Keratin Smooth products are safe. July 2016: A federal judge preliminarily approved a proposed settlement of a false advertising class-action lawsuit against Unilever. The ingredient mentioned in the lawsiot (DMDM Hydantoin) is an extremely common antibacterial agent and preservative that works to release formaldehyde in … While we look to hair care products as a means of helping keep our hair healthy, that’s not always what we end up getting. My hair feels soft and has great slip which allows me to detangle my thick hair. In November and December 2020, multiple class-action lawsuits were filed against Unilever and Conopco for allegedly falsely representing that TRESemmé keratin hair shampoos – including the Smoothing Shampoo and the Smooth Color Shampoo – smooth hair and coat it in keratin without disclosing that ingredients in the shampoos cause hair loss and irritate the scalp. Unilever/Conopco Inc. is reportedly involved in a class-action lawsuit related to its TRESemmé Keratin Smooth Color Shampoo. The TRESemme Naturals line was marketed and advertised with a campaign centered around the representation that these shampoos and conditioners were … The case looks to represent anyone in the U.S. who purchased the TRESemmé Keratin Hair Smoothing Shampoo and TRESemmé Keratin Smooth Color Shampoo products. According to the complaint, they contain DMDM hydantoin, which is “a formaldehyde donor known to slowly leach formaldehyde when coming into contact with water. v. Conopco Inc. d/b/a Unilever, Case No. This daily conditioner soothes brown color-treated hair, so locks look and feel soft and hydrated. By T.M. TRESemme Shampoo Causes Hair Loss. Most shampoos dry out my hair, but TRESemme did amazing with this shampoo!! Unilever makes the TRESemmé hair products, including a TRESemmé Keratin Hair Smoothing Shampoo and a TRESemmé Keratin Smooth Color Shampoo. You can claim up to 10 bottles without receipts. I wasn't expecting anything to come out of it, but lo and behold, that post TOOK OFF. Recently, I made a post about TreSemme's lawsuit claiming that a certain ingredient in their product (DMDM hydantoin) was causing hair loss, cancer, and other harmful reactions. The company has a full product line of shampoos, conditioners and hair styling aids. … Does anyone know if this ingredient is in their Botanique Nourish & Replenish w/ Coconut Milk and Aloe Vera. In August 2013, plaintiffs Alba Morales and Lainie Cohen, later joined by Linda Clayman and Kenneth Drew brought this class action lawsuit against Unilever on behalf of a group of consumers who purchased TRESemme Naturals products.. Click on the case information below to read each complaint. What are they? For more of TINA.org’s coverage of TRESemmé products, click here. Are we as aware of the things we’re putting into our hair as we should be or could there be more products out there that are hurting our hair more than we realize in the long-run? https://www.classaction.org/blog/class-action-claims-tresemm-keratin-smooth-shampoo-causes-hair-loss-scalp-irritation, Awareness Act © 2020 All Rights Reserved. This lawsuit began in late 2020 when a consumer from Illinois filed it alleging that the company itself had violated laws in using such an ingredient without making people aware. According to the 49-page case, TRESemmé Keratin Hair Smoothing Shampoo and TRESemmé Keratin Smooth Color Shampoo, made by defendants Unilever United States, Inc. and Conopco, Inc., contain a preservative called DMDM hydantoin, which is known to leach formaldehyde when it comes into contact with water. TRESemme use quality ingredients in order to create vibrant hair, Dimethicone is used in order to improve the gloss, shine and give your hair a soft texture. The Class-Action Tracker is intended to notify consumers about false advertising class-action lawsuits filed around the country, but does not necessarily reflect TINA.org’s opinion with respect to the lawsuits or disposition of the cases, Ad Alerts In August 2013, a class action lawsuit was filed against Unilever United States, Inc. for allegedly falsely advertising the “TRESemmé Naturals” shampoos and conditioners as “natural” when the products actually contain synthetic ingredients. In December 2020, we received multiple inquiries from Snopes readers asking us to … Tresemme is a line of hair care products that use the marketing of bringing salon quality style to the consumer at deep discount pricing. A class action lawsuit was filed in the United States against Unilever regarding the TRESemmé Naturals products and a $3.25 million cash settlement was reached, including product refunds. In recent times it seems a class action lawsuit has been launched against TRESemme over some kind of ingredient within a product that no one was warned about. Behentrimonium Chloride, a neutral and non irritant moisturizer, is … Tresemme Class Action Lawsuit Regarding Hair Loss? Besides perfume, this product lists different sorts of sulfates. discussion. The suit charges that nowhere on the products’ packaging or in advertising did Unilever warn customers of the risks of using DMDM hydantoin on their hair and scalp and instead claimed the shampoo was safe when properly applied. Update: As Bills become Laws, investigations become Lawsuits! According to the case, however, Unilever failed to warn consumers that a preservative named among the products’ ingredients has been known by the defendants to cause or contribute to hair loss and scalp irritation. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), Nature’s Recipe Salmon, Sweet Potato & Pumpkin Recipe Dog Food. The lawsuit alleges Unilever marketed its “Keratin Smooth” line of shampoos to women who “wanted smooth, shiny, manageable hair with no frizz.”, Through online marketing and the products’ labeling, the defendants allegedly represented that the TRESemmé products contained keratin, a protein found naturally in hair, and would “deeply nourish,” “gently cleanse,” and “repair hair.”. What do you think about all of this? Class Action Lawyer Network Lawyers Filing Tresemme Naturals Lawsuits. Basically bringing a lot of questions to the table. Whether the suit is deemed unfounded has yet to be seen, as the ingredient has a long history of safe use; however, it will no doubt raise the eyebrows of some … The complaint , which was originally filed in 2013, alleges that the company falsely markets its TRESemmé Naturals line of shampoos and conditioners as “Natural” when they actually contain synthetic ingredients. There are plenty of alternatives present that could have been used instead and those ingredients would not be bringing forth the issues that seem to be coming up. TRESemmé Gloss Dark Brunette is an in-shower color depositing conditioner for dark hair that extends your color vibrancy and instantly revives faded tones. Consumer Information, Lawsuit alleges Maine smoked-salmon producer made false ‘sustainability’ claim pressherald.com/2021/01/04/mai…, Food Litigation Trends Lay the Foundation for an Industry-Defining 2021 foodsafetytech.com/column/food-li…, UK watchdog investigates Ryanair’s ‘jab & go’ ad washingtonpost.com/world/europe/u…. Skimpy hair is a real confidence slammer for women 50+. TRESemmé. The Tresemme Beauty-Full formula and ingredients. Hair-smoothing products are meant to … More News on the Tresemme Keratin Shampoo Class Action Lawsuit. Design Pics/Design Pics/Getty Images. While that might sound a bit crazy, it really seems to be happening and could explain some of the issues that a lot of people are coming forth as having experienced. I've been asked over 100 times what shampoos and products people should use. Class-Action Tracker In recent times it seems a class action lawsuit has been launched against TRESemme over some kind of ingredient within a product that no one was warned about. In late 2020, a consumer in Illinois filed a class action lawsuit against Unilever, alleging the company violated various laws in its use of a particular ingredient in TRESemmé shampoos. A case has been filed by the US Citizen Emily Castillo against Unilever that it has misrepresented the use of TRESemme Keratin Smooth Shampoo as safe for its customers. While a lot of people think these products are safe, they do not seem to be as safe as we would like for them to be and that’s the point here. While the lawsuit is still in process and nothing has gone through a proper trial yet, this is quite concerning for a lot of reasons. TRESemmé Class Action Lawsuit. According to her, the hair products by the brand all contain harmful ingredients that can cause hair loss and scalp irritation. Y ou have until now and 10/24 to file a claim! Published on December 23rd, 2020 | Apparently, these products in question contain something known as DMDM hydantoin ‘which is known to leach formaldehyde when it comes in contact with water.’. These sulfates have the purpose of making more […] Have you used the product noted above before? TRESemmé Conditioner for Dry Hair Moisture Rich Professional Quality Salon-Healthy Look and Shine Moisture Rich Formulated with Vitamin E and Biotin, 28 oz 4.7 out of 5 stars 7,461 $3.98 $ 3 . “Defendants continued to conceal the dangers of the Products by failing to appropriately and fully recall the Products, by continuing to claim the Products were safe when properly applied, and by failing to warn consumers of the dangers attendant to the Products’ use,” the complaint scathes. Follow Article. During my visit to the salon for my first ever highlights, my hair dresser scared the shit out of me by telling me my hair took the dye too quickly. 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